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Tips for Buying EarthBound

June 17th, 2009 | EarthBound, Merchandise, Uncommon Knowledge

Here’s a piece of EarthBound merchandise almost no one knows about, and only two have been confirmed to exist in the past 10+ years that Starmen.Net has been around. This is the tale… of the EarthBound Ruler!

About 10 years ago, I’m gonna say sometime in early 2000 though for some reason my mind says 1999, a visitor to EarthBound.Net/Starmen.Net sent me and reid an e-mail with two pictures attached. Here’s the contents of the e-mail:

“Okay, got your E-mail, the scans are attached to this message. Now how I got this piece of merchandise is kinda a long story and may be a bit hard to believe, but its the truth, so I hope you’re listening. Anyway, a friend of mine knew someone who worked for Nintendo, so my friend took me to his office to meet him. Me and the Nintendo worker kinda formed a friendship. Due to this he was able to send me all kinds of Nintendo games before they were released to the public. Among the games he sent me were Donkey Kong Country, and of course EarthBound. When he sent me EarthBound, he sent more then just the game and Player’s Guide. The game box was inside this large Mach Pizza box that had the Mach Pizza man on it, and it included some EarthBound newspaper clippings like the ones in the Player’s Guide, and it also came with (guess what?) the EarthBound ruler. I’m unsure if Nintendo ever got around to selling these rulers to the pubilc, so I can’t give you a price or a place where site visitors can obtain one. Still I think that the SM.net community deserves to see this piece of rare EarthBound merchandise.”

And these were the pictures that were attached:

I forget what happened after that, but my very vague memory says that people either didn’t believe him or the person eventually admitted it to being fake or something. So word about it didn’t really spread much and most fans today have never heard of it.

10 years later, earlier this week, Starman 99 posted a topic about finding an EarthBound Ruler and asking if anyone knew anything about it. It looks like this item really exists after all! Here are some pics of the newly discovered ruler:

It appears that Nintendo sent out special EarthBound “press packs” to magazines and other people around the time the game was released, possibly even giving them out at things like CES or E3 (was E3 even around in 1995?). Anyway, these press packs are obviously extremely rare, and the fact that only PARTS of them turn up once every 10 years goes to show how hard it is to find them nowadays. It’d be so awesome to see that Mach Pizza box and the other stuff that came along with it.

I’m not sure how much these EarthBound Rulers would go for, but given the current rarity, I’d say they’d go for quite a lot. In the meantime, if you know anyone who went to game events or worked at game magazines back in the day, try to see if they know anything about this stuff. My thirst for knowledge about this stuff knows no bounds 😀

POLL: Did you know about these rulers before?

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38 Comments to EarthBound Ruler

Gamey said on Jun. 17, 2009


Well, three words.

rayefrenzy said on Jun. 17, 2009

oh man! i kinda want one.

you know… for measurin’ stuff.

Miles Vialpando (PK ELECTION) said on Jun. 17, 2009

Wow… a ruler. I will now hold on to my ruler in EarthBound, even if it does nothing in battle. hahaha

EmeraldWind said on Jun. 17, 2009


I’d be more interested if someone found the Mach Pizza boxes… they are more likely to have been lost or destroyed though.

These rulers just look like Nintendo slapped their name, logo, and EB’s logo on them.

AbstractedThought said on Jun. 17, 2009

What, no EarthBound protractors? EarthBound toothbrushes? EarthBound broken-key machines?

Spitball Sparky said on Jun. 17, 2009

I saw this on GameFAQs, uh…I dunno. I’m skeptical about this.

Deiphobus said on Jun. 17, 2009

doesn’t really seem real. pretty skeptical. but i could be proven wrong.

Xi said on Jun. 17, 2009

I know a lot of people have low-self esteem when it comes to their own creative abilities; but seriously. If you really want one of these rulers, you should make one yourself.

SmaMan said on Jun. 17, 2009

The first scans seem photoshopped, but the second pictures look very real. Of course, I bet you could go to a place and get something like that put on a ruler. Y’know, like businesses do to get their name out.

btw, I like the new Summers background!

sg_06 said on Jun. 17, 2009

Well so much for running dry on new, interesting Earthbound news.

zedrein said on Jun. 17, 2009

I bet that thing would fetch around $1,500,000 on ebay.

IWontGetOvertheDam said on Jun. 17, 2009

The more you know!

FuzzyPicklez said on Jun. 17, 2009

I wish I had one of those rulers. Then I could measure the length of things easily.

Deraj626 said on Jun. 17, 2009

Zedrein, That’s a bit far fetched, I would think more like $100.

Midori Days said on Jun. 17, 2009

a real earthbound ruler would be 3.6 inches.

PKNuMan said on Jun. 17, 2009

Using a Earthbound ruler will make school 20% more fun! 😀

Fooboo05 said on Jun. 17, 2009

The New Age Retro Hippy/ Jeff used ruler!
He can easily measure things now!

T Marsh said on Jun. 17, 2009

The ruler has a buy price of $2 and a sell price of $1. Anyone know the exchange rate between Earthbound Dollars and US Dollars?

santiagoff said on Jun. 17, 2009

Great thing this ruler actually HAS a purpose.

EzraSmith said on Jun. 17, 2009

Yes, E3 was around in 1995. I have the cbr of the Nintendo Power issue that covered it. Earthbound was there in fact.

LucidEnigma said on Jun. 17, 2009

Hurray for earthbound’s second most useless item (next to the protractor of course:P)

SmaMan said on Jun. 17, 2009

@T Marsh
Well, a hamburger in Earthbound normally runs you around $14. And in the US, you can get one at McDonalds and other places for around $1.

Therefore we can assume that it takes 14 EB dollars to equal 1 US dollar.

So for the ruler…
2 / 14 = .1428….
So the ruler would cost about 14 cents here… (please correct me if I botched up that equation, I’m not the best at math!)

Diclick said on Jun. 17, 2009

Considering that there are so few of these EB rulers, they’re worth thousands. But I doubt you’ll get one to go that high on eBay. Maybe it’ll go for $1000 tops.

20thCenturyBoy said on Jun. 17, 2009

Man, with this ruler, I could easily figure out the lenght of things. Too bad there’s only few.

MR. Jupiter said on Jun. 17, 2009


Shichiji said on Jun. 17, 2009

As much as I’d love to have one, I have bad luck with rulers. Bent, broken, and burned. I think I ate one, too.

Jupiter-x said on Jun. 17, 2009

So, if you have the ruler, you can get into fights, and then size things up?

SHYKOOPA said on Jun. 17, 2009

Why don’t you ask the Hippie about the price?

Digitalized said on Jun. 18, 2009

Wonder if the Mach Pizza box smells like Pizza…

Eedracon said on Jun. 18, 2009

I’m one of the 27 who knew 😛

Double C said on Jun. 18, 2009

I had heard of them before. So maybe it’s real.

TBird said on Jun. 19, 2009

Mato, have you guys at Starmen ever got a confirmation about these rulers from someone in Nintendo or the press to confirm they’re real?

Zinco said on Jun. 19, 2009

Why would someone counterfeit a piece of game memorabilia so mundane as a ruler?

TBird said on Jun. 19, 2009

The internet is full of strange and wonderful people. I wouldn’t put anything past them. It is probably legit. However, if someone could convince people they have something super-duper rare, I’m talking 1/256 drop rate, they could make quite a bit of cash off it.

MOTHERMoondance-- said on Jul. 19, 2009

Great, I need to get this ruler (or mod a ruler, like everything else) to complete my EarthBound Schoolpack!

Tired of boring schooldays, were EarthBound wings around your mind and you can’t even think about anything else?
*Voices: YES! YES!*

MOTHERMoondance here with a new product: EarthBound Schoolpack!

It includes:

EarthBound Pencil (An Erasable Pencil. Includes Pencil Eraser!)
EarthBound sharpener (It even has a Jr. Saturn!)
EarthBound Eraser (An Erasable Eraser. Includes Eraser Eraser!

And if you call now, you might even receive an impressive 3-inch Mr. Saturn plushie!

But wait, THERE’S MORE!

Ninji said on Nov. 21, 2009

IT MUST BE MIIIINEEEEEEEEEEEEE!!!!!!!!! *head explodes*

ok said on Feb. 21, 2010

makes you wish that you had ab bottemless pile of money….

joejoe said on Feb. 18, 2014

Found one in Amazon under Earthbound Ruler piggybacking on a Westcott Wooden Ruler Listing…


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