The Military Policeman and the Dismembered Beauty
The wonder-translator Chewy suddenly appeared with some more interesting stuff for EarthBound fans!
A lot of people outside of Japan think Shigesato Itoi is a novelist, but he is/was mostly just a copywriter. One of the most famous Japanese copywriters, at that. Luckily, Chewy has researched the subject and written a nice article about Itoi and his history as a copywriter, which you can read here.
Nowadays he mostly just manages his company/site – like Chewy explains in her article, the golden era of Japanese copywriting is long over. The MOTHER/EarthBound games were mostly just like a side project during his career, video games were never the main focus of his work but more of a path along his work. Anyway, hopefully this article will help explain what it is he used to do that made him so famous!
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14 Comments to Shigesato Itoi’s Copywriting
- Lucas: Ask Shogo Sakai.
- santiagoff: My theory: This guy composes his own music and tries to play it off as unused video game music to gain more views and popularity. Since...
- Mr. Tenda: This seems fake.
- skyrunner14: @Alex Dyson In most of the screenshots we have of EB64, there is indeed a purple monkey, which we believe to be Salsa in the final...
- Mato: Lucas: He was responding to a tweet that someone auto-translated from English to Japanese. The Japanese text was mostly nonsense but sounded...