EarthBound’s Marketing $2 Million?
A recent Weekly Famitsu included a look back at the old ad flier for MOTHER 1. Fliers were (and still are) a popular way of advertising games in Japan, and I guess they bring back fond memories for some people.
Anyway, here are the scans from the retrospective:
I don’t have time to translate all the commentary text, but here are some key points of interest:
- MOTHER was released July 27, 1989. We’re almost at the 20 year annivesary.
- Itoi liked games, but decided to put his own unique spin on what was an absolute standard back then – he put the game in the modern times, took out magic swords and stuff like that, and gave it an American feel.
- Itoi thought it was really weird for monsters to be carrying money around, so he came up with the idea of your dad putting money in your bank account
- The map you walk on doesn’t have little town icons you step on to enter a town – it’s all one huge, connected map. The map on the flier served as an actual world map for the game.
- The front of the flier has the slogans “Guaranteed Masterpiece” and “No crying until the end”, taken straight from the TV commercial, and even has a picture of the kids from the commercial. Of course, Itoi had no idea if it would really become a famous hit or not, but he put it there anyway.
- The idea of the map on the back of the flier was taken straight from Dragon Quest fliers.
- The slogan “No crying until the end” wasn’t Itoi’s creation. Hiroshi Ichikura, another famous copywriter, came up with it.
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39 Comments to 1989 MOTHER 1 Flier
- .: I once bought Metroid: Other M for $5 at Best Buy in the bargain bin. It wasn’t the greatest Metroid ever, but for $5 it was a great game!
- Sato: @Apple Kid It’s probably a UK SNES, which has the same design as the Super Famicom. There’s the possibility that this is a...
- EileenThePizzaQueen: @adex As a (mediocre) feminist I want so badly to be able to defend you here. I absolutely get why you’d be...
- StarmanAlex: JERRY JERRY JERRY JERRY
- adex: “Mother2fan” is just some perverted eurocreep who thinks females should be subjected to the naked male form whenever the...