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A recent Weekly Famitsu included a look back at the old ad flier for MOTHER 1. Fliers were (and still are) a popular way of advertising games in Japan, and I guess they bring back fond memories for some people.
Anyway, here are the scans from the retrospective:
I don’t have time to translate all the commentary text, but here are some key points of interest:
- MOTHER was released July 27, 1989. We’re almost at the 20 year annivesary.
- Itoi liked games, but decided to put his own unique spin on what was an absolute standard back then – he put the game in the modern times, took out magic swords and stuff like that, and gave it an American feel.
- Itoi thought it was really weird for monsters to be carrying money around, so he came up with the idea of your dad putting money in your bank account
- The map you walk on doesn’t have little town icons you step on to enter a town – it’s all one huge, connected map. The map on the flier served as an actual world map for the game.
- The front of the flier has the slogans “Guaranteed Masterpiece” and “No crying until the end”, taken straight from the TV commercial, and even has a picture of the kids from the commercial. Of course, Itoi had no idea if it would really become a famous hit or not, but he put it there anyway.
- The idea of the map on the back of the flier was taken straight from Dragon Quest fliers.
- The slogan “No crying until the end” wasn’t Itoi’s creation. Hiroshi Ichikura, another famous copywriter, came up with it.
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39 Comments to 1989 MOTHER 1 Flier
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- DJ: From what I’ve gathered I’m pretty sure he still writes copy, so they’re an ad company.
- cosmodos: What does his company even do? Is it actually lucrative? From what I can gather (not knowing Japanese), it’s just his blog, and he...
- Jason: http://www.ipokiso.com/company /2017/hobonichi.html The anticipated price per share is 2,300 yen. As for those wishing to purchase a share...
- Leeaux: Hey I just saw this! Really interesting watch to. Lots of little fun facts.
- Mary: The “behind the scenes” video on how the Ness animation was made is great too. The animators channel is A + Start.